Collecting doesn’t just have to happen IRL anymore…you can now create a virtual collection of your favorite characters! This is an area of consumer culture where NFTs are really coming into their own, and we’re proud to have always been at the forefront of this.

Cryptoys, founded by OnChain Studios, is a digital toy company centered around play for today’s digitally native audience. 

Earlier this year, Onchain studios partnered with RaribleX to bring you The Digital Toy Exchange: a custom-built marketplace designed to list, buy, and sell collectible and playable digital toys.

Keep reading to see how Rarible has helped another web3 leader to grow their business, with its very own secondary NFT marketplace.

Digital Toy NFTs: The future of collectibles

Cryptoys collectibles are more than “just” collectibles; they are digital toys. Owning a Cryptoy unlocks a world of playable experiences inside the Cryptoyverse.

Surprise unboxings and an impressive selection of IP partnerships from NASCAR to Disney and Mattel make the Cryptoys experience extra enticing. Features like these also help to bridge the gap between seasoned collectors, and a new generation of younger audiences who are digitally native. 

Cryptoys is just getting started. With each new digital toy line, play experience, and brand partnership, they aim to attract new fan bases and bring their brand to mainstream audiences.

Building the ideal custom Cryptoys marketplace

A key part of the Cryptoys’ growth strategy was to create a dedicated marketplace for buying and selling—a space where their users could trust what they were buying, that could be integrated easily with the Cryptoyverse. 

Each digital toy can be easily moved (or “teleported”) between the Cryptoyverse and the Digital Toy Exchange, and back again, making for a smooth and fun user experience.

It was also important for the marketplace to be easy to use for people outside of the web3 community. In order to reduce barriers to entry Rarible created a seamless, simple marketplace, and each collectible can be purchased in USDC - meaning less friction and more fun.

The benefits of a custom marketplace

This custom marketplace only houses Cryptoys collectibles, maintaining the integrity of both their own and their partners’ unique IP. Buying and selling all happens on Cryptoys’ own platforms, increasing customer loyalty and creating plenty of community building opportunities.

Since its launch, The Digital Toy Exchange has proven that the desire for on-chain digital collectibles is here, and has immense potential for growth:

• Almost 3,000 transactions.

• Over 12,000 visits to the Digital Toy exchange, improving brand awareness and strengthening Cryptoys position in both the collectible space and the NFT space.

• Nearly $70,000 Gross Market Value.

Cryptoys and RaribleX: at the forefront of NFT toys.

RaribleX created the ideal online platform for the Cryptoys community to safely buy and sell collectibles. Easy to navigate for both web3 natives and newbies, the marketplace is the ideal space for Cryptoys to grow their ecosystem.

Creating marketplaces that welcome new users into the space is aligned with our community-focused ethos, and we are super proud of this partnership.

The revenue and attention that Cryptoys has experienced is inspiring, and we’re eager to see what’s next for The Digital Marketplace.